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Customer Retention: Reducing Online Casino Player Churn Through the Application of Predictive Modeling Eunju Suh Matt Alhaery Abstract With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. Customer Retention: Reducing Online Casino Player Churn With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Analytical challenges in customer acquisition - Hansotia Xiao-hang ZHANG, Ting-jie LV and Tian-jian YANG, Study of customer acquisition support system for mobile operators, The Journal of China Universities of Posts and …